Privacy Policy

Please read this privacy policy carefully. 

This Privacy Policy outlines how we safeguard and manage the personal information that you submit to us or that your personal coach provides to us about you. We are the data controller of personal information that we may collect, process, and hold about you, unless we advise you otherwise.

Your Privacy Rights

Under the Privacy Laws, AZ Fitness Coaching is required to collect, use and disclose personal information only by lawful and fair means. To ensure this accountability, we have developed this policy, and trained our staff about our policies and practices.

What is “personal information”?

Personal information is any information that identifies you, or by which your identity could be deduced.

What Types of Services does AZ Fitness Coaching Offer?

AZ Fitness Coaching offers in-person personal training services, online coaching, lifestyle, and nutrition coaching through NASM certified coaches. 

What types of personal information do we collect?

If you have registered for the AZ Fitness Coaching Program you will need to provide information such as alternate contact information, your full home address, date of birth, gender, ethnicity, physical measurements or attributes, and other more detailed information about your lifestyle (including but not limited to: employment, preferences, habits, personal routine) in order create a program account. AZ will also collect limited medical information about your health and well-being in order to better assess and develop a structured coaching program to help you meet your fitness and health goals. This additional information is considered sensitive data and is treated as such, requiring your explicit consent for us to collect this information.  We will also require a confirmation from you that your doctor has approved your following our program or if you are not able to provide this confirmation, we will require that you sign this a medical waiver, which will be supplied to you at the time of collection of your personal information.

As a tool to help you assess your progress, AZ will ask you to upload photographs of yourself periodically and to provide your measurements, including girth measurements and weight (around once a month). Uploading of photographs is optional and you can request that they be anonymized. The measurement recording feature is similarly optional.  You can choose to stop uploading photos or providing measurements at any time. Should you choose to upload photos or measurements, these photos will only be viewed by the AZ coaching staff or, if these photos have been requested by your personal coach, then they may be viewed by your Pro Coach and will not be otherwise used or disclosed unless you provide your express permission for Precision to do so.


Our products and services are not intended for or available to children under the age of 18 years.  If you are under the age of 18 years, please exit our website.

When will we collect personal information from you?

We will collect information that you provide to us when you:

  • Sign up for personal training or an online coaching program

  • Register and create an account as requested by your Pro Coach.

  • Send email messages, queries, or other information to us, including posting our website's Member's Only Forums.

  • Purchase any of our AZ Guides or Cookbooks.

Why do we collect and use your 
personal information?

We collect personal information from you to:

  • Learn about you and your fitness goals and other related objectives to help you achieve them;

  • Create a unique profile on our website to provide relevant and targeted offers to you;

  • Send you our Guides and/or our cookbooks if you have purchased them

  • Better understand your preferences and tailor offers and services to you based on those preferences;

  • Better understand our website usage and trends, to improve our service performance, and build knowledge around user attitudes and motivations around health and fitness;

  • Process transactions for goods and services that you have purchased from us.

Disclosure of your Personal Information

We do not sell, rent, or otherwise disclose any additional personal information to any third party to enable them to market their products and services, except that, if you are a client of our online coaching service, your Coach will be able to access and review the following information to assess your progress and use this information to help you reach your fitness goals: Social Media Username / Profile, Gender, Age, Weight, Prescription Medication Information, Health History (including diagnosed health problems), Food Allergies, Ethnic Heritage, Alcohol Consumption, Cigarette Use, Diet and Nutritional Info, Nutritional Supplement Info, Exercise Info, Employment Status and Position, Status as Student, Whether a caregiver, Marital Status, Number of Children, Stress Information, Photos of Individual (front, back, side, in swimwear or similar attire). 

Cookies and Web Beacons

Information about your use of our services, as evidenced through cookies, locally stored objects, and web beacons may be disclosed to our service providers. Cookies are small bits of information that are transferred to and stored in separate files within your computer or phone's browser. A cookie may remain on your computer or phone after the session finishes (until the cookie expires or is deleted by you).

In addition, we provide the following information to third-party analytics service providers:

  • Information about your activities on our website, including responses to any surveys we may administer; and

  • Information about authorized use of cookies and other tracking technologies used to collect your information while on our website.

We currently use third-party analytics and performance analysis partners, and a variety of advertising and marketing platforms, as listed in our Cookie Policy.